Outrageous Outreach

You might have noticed that I’m still very excited about the discovery of gravitational waves … judging from the media I’m not the only one. This week gravitational waves hit the Late Show with Stephen Colbert 

This was not the first time science made it to tv shows: the Hubble Space Telescope was featured on The Tonight Show with Jimmy Fallon: and not just once but twice!

Astronomy is so cool that it can be featured on the covers of music albums, such as Joy Divison’s or Megadeth’s:

Megadeth “Super Collider” album cover

Other than in music, science can end up in poems: you can find examples here on my blog or on Sam Illingworth’s
A master of outrageous outreach is certainly Stephen Hawking: he’s a regular at the Big Bang Theory tv show, has played quantum chess with actor Paul Rudd and, last but not least, appeared in holographic form to console a teenager saddened by One Direction’s split.


In another post I told you about CERN being featured at Rio Carnival but science looks good on dresses, too.
Make sure you check all of Shenova’s work as well as Startorialist‘s.
A welcome incursion in people’s everyday life is the installation of cosmic rays detector in one of Naples metro stations by the Italian Narional Institute for Nuclear Physics. 
The term Outrageous Outreach was coined in this paper about unconventional ways of bringing science to the wide public by meeting people where they are on the basis of their interests; a similar approach is the one I dubbed “Marketing Strategy” in my white paper about how to popularize science today

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